HOK Sport becomes Populous

Populous, the 'break-away' nucleus of people formerly known as HOK Sport, have officially rebranded and launched. My initial reaction is that this is a great thing-- sometimes ventures become so successful and popular that they interfere with the mission of the parent company (not sure thats the right word to use, but so be it). Basically, there comes a time when the kids have to leave the house and go it alone, so good luck to them. We'll be watching.