Hawk-Eye is without a doubt the biggest innovation in tennis since the graphite racket. And since we're at the sharp end of the Australian Open, I thought I'd check in on the folks at Hawk-Eye headquarters in the UK.
Turns out their sister company Pulse is getting some serious media attention for their interactive matchday product (conveniently called "Pulse")...you can play the Australian summer Cricket game now, for free: Pulse Live.
Pulse will return for this year's U.S. Tennis Open, no doubt. From last year's U.S. Open file:
Pulse provides fans with a live and truly interactive experience of the tournament by giving users the opportunity to express their opinion, track player and tournament progress, improve their tennis knowledge and best of all predict the game-by-game outcome of the match.
Tennis fans get pretty animated when discussing their favorite pros, so you'll be seeing more of Pulse on tournament sites and mobile devices once they get the UI tweaked and some more engaging graphics.
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