Running enthusiasts and UA haters (there are many of you out there, admit it) have been waiting well over a year for the launch of the UA running line. This week, we finally get it. Runners are traditionally a fickle lot: a market that doesn't sidle up to marketing dogma and a force that demands innovation but well, kinda loathes change. Enter UA into the arena; the masters of branding, the protectors of the house and a company that oh-by-the-way makes some solid products. It makes for an interesting situation.
Steve Battista, Brand VP, and Chris Brewer (Dir. of Product Creation according to his LinkedIn profile) have been making the rounds and saying all the right things, but I'll give UA this: they've started out at a very competitive price point and with three models for men and women out of the gate, they've got options for all types of runners. Brewer did time with Mizuno and Fila, so he's no novice to the shoe market. I'm not sold on some of the color schemes but all signs point upward compared to the battle-tanker style Trainer line they released last spring. As for whether the products hold up, we'll see those reviews roll in soon. Admittedly, the reviews on the Trainer line were somewhat mixed.
See more for yourself here: http://www.underarmour.com/shop/us/en/footwear
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