Adidas.tv

If 2008 was the Year of the Widget, 2009 will be the Year of Rebranding the Widget. In this case we're talking about Adidas TV. My first thought was that Adidas was merely skinning their Youtube videos which is a fairly common but stale tactic. It turns out they've created a cagey little gadget that you can put on your web pages (Facebook, Blogger, et al.), send via email, and upload to your mobile phone. But why take my word for it? Scroll down and you'll see a sample install of it on the right rail.

The install took all of :30 seconds, and resizing it is simple if you know even a thimble-full of javascript. People who say Social Media isn't trackable completely miss one point, which is that Social Media apps are just part of a larger initiative and that larger initiative always includes some kind of tracking mechanism. The 'rising tide floats all boats' theory in action. In this case they've done a great job and created a nice little add-on for people who want to spice up their pages with some video without any fuss.