NIKEiD throwdown

Nike iD and the Nike iD Studio are all about specialization; a brilliant concept to involve customers in unique "one-offs" if you will. I've never really believed Nike makes a ton of money off the iD concept, but it plays well with the younger crowd and keeps them true to their street roots.

So what better way to play up those roots than an old-school East vs. West throwdown. Enter NIKEiD Royale 32, a design contest where people are required to create their entries at the NYC Mercer location or the LA Montalban location, and voting occurs online. 32 contenders, 4 weeks, and one winner. Very cool, and painless... vote and get on with it. Purchase your choice if you want. No hassle, no commitment. Nicely executed, with the one exception...Nike are masters of the Inbox but terribly frustrating for passing links along to friends or mining for yourself. Meaning, you'll get something cool via email and Nike will dial you in straight away, but good look stumbling along through their site(s) and finding the unexpected treasure.