Detroit Red Wings media-maven Shannon Paul likes point out that advertising and corporate communications are no longer a dialogue but rather a monologue, and I think it's a point that can't be made often enough.
Telemundo and Terra apparently agree, as their new futebolstar.tv site tries to create meaningful new two-way content for the Latino audience. View the Ad Age Article for more info.
When there are no live games the site functions more or less like any other soccer portal, so it remains to be seen whether it will steal eyeballs from content-rich sites like ESPN Deportes, but I do like the concept of letting fans decided what replays they want to see. (If you don't watch much soccer it's easy to forget that the on-field action never stops, so cutting away to a replay is a dicey proposition for the broadcaster.) The screen-in-screen replay or 'split screen' seems to be a natural here.
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